For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic targeted market using social media marketing strategies. In Weeks 1 and 2, you submitted presentations on incorporating the consumer, as well as incorporating product and service innovation. This week, you will create and submit a presentation on incorporating marketing in the technological era.

With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.

RESOURCESBe sure to review the Learning Resources before completing this activity.

Click the weekly resources link to access the resources.

To prepare for this Assignment:

  • Download the Week 3 Assignment Template.


Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 57 slides, excluding references:


  • Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.
  • Explain how search and content marketing can promote an organization and its products/services.
  • Examine the pros and cons of traditional and content marketing.
  • Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organizations marketing practices and strategic advantages.
    • Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?

Refer to the Week 3 Assignment Rubric for specific grading elements and criteria. Your Instructor will use this grading rubric to assess your work.

This modules Assignments (submitted in Weeks 1, 2, and 3), when combined into one singular presentation, have been identified as one that could be added to your MBA Portfolio to demonstrate to current or prospective employers the skills and knowledge you have attained in your MBA program. Once you have completed these Assignments, incorporated any feedback from your Instructor, and combined them into one cohesive presentation, you may choose to upload the final artifact to your MBA Portfolio. For more information about creating your MBA Portfolio