assignemnt 2 part 2

Please, work with a partner to analyze the following case and answer the questions.

Read the case, analyze to answer the questions, submit your responses in a written document (Word or PDF). We will explore this case further in a later assignment.

  1. Identify the marketing challenge and MVMTs goals.  Are there any constraints to be considered?
  2. Evaluate the companys corporate capabilities. 
  3. Analyze the external environment?  What are the opportunities and threats the company is facing?