Learning Goal: I’m working on a business discussion question and need the explanation and answer to help me learn.
Introduction (200 words)
The introduction should draw from academic sources and include (but not limited to):
- A brief explanation of the aim of the case study report
- A definition of the internal business environment
- A definition of the micro business environment
- A definition of the macro business environment.
Section 1 (400 words)
This section should give a summary of TUI by including the following (but not limited to):
- Business overview (e.g., key events, products/services, business type, legal structure)
- Size (e.g., annual revenue, number of employees, scale of operation, market share)
- Sector and industry operations
- Direct and indirect competitors
- Organisational structure and leadership team.
Section 2 (400 words)
This section should interpret the information provided by including the following (but not limited to):
- The impacts of increasing corporate tax rate after Brexit on TUIs internal environment
- How TUI can recover from challenges they are facing using internal environment
Section 3 (400 words)
This section should interpret the information provided by including the following (but not limited to):
- The impacts of increasing corporate tax rate after Brexit on TUIs micro-environment
- How TUI can recover from challenges they are facing using micro-environment.
Section 4 (400 words)
This section should use the information provided to analyse TUI macro environment:
The impacts of PESTLE factors on TUI operations.
How TUI can recover from challenges they are facing using macro-environment
Conclusion (200 words)
This section should include (but not limited to):
- Suggestions for TUI how to improve its operations considering the micro, internal and macro analysis.
- Propose recommended strategies, possible limitations and possible action plan
