CommonMistakes:MarketingAnalysisPaper
• NotutilizingresearchforTargetMarket• NotIdentifying3Competitorsandwhatdifferentiatesyou• MakesureyouaddressallfourPswithresearchandrelatebacktotextbook
conceptsforeachone• Onlydoingoneadvertisingtoolandnotactuallycreatingit(I.e.atwitterlink
withnothing)• Includeworkscited,withtextbookandotherresearch
MarketingVirtualPresentation
• Makesureyouexplainthetwoadvertisingtoolsandincludethem• Studentsoftenforgettoincludenotes.Theseshouldbe“talkingpoints”ina
separatehandoutortalkingpoints.• Notincludingenoughpagesofcontent(10-14slides)• Forgettingworkscited
