Discussion question 2

Please answer one of the following question.

1) What non-sport related brand is your favorite to follow on social media? What makes the brand stand out and what could sport-related brands learn and take from your favorite brand to improve their presence on social?


2) Identify three different athletes who you feel have strong personal brands. Make sure the athletes you choose are distinctive by selecting ones from varying categories (male or female, professional or collegiate, individual sport or team sport). What factors have made them successful in establishing their personal brands? What differences do you see in these athletes’ social strategies?