“Company is Target”
Choose 1 country that the organization youve been working on in this course could consider expanding into.
Analyze that potential international market by considering the 4 aspects of the Diamond of National Advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments
Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion, and the forces that may act as barriers to that expansion. Refer to your analysis of strengths and weaknesses completed in Week 1, the Porters Five Forces worksheet from Week 3, and your analysis of the Diamond of National Advantage.
Evaluate the 4 adjustments leaders must make when expanding internationally (Burkus, 2012). Recommend 1 specific leadership action for each adjustment. Explain each of: Develop a global mindset, Develop sensitivity to cultural differences, Decentralize, Decide on the level of involvement.
Recommendwhether the organization should expand into the chosen country and explain your rationale.
Create a PowerPoint presentation to present your analysisand recommendation. Include the following sections in your presentation:
- A cover slide
- An agenda
- Identification of the country you have chosen. Include demographics. (1 slide, with brief speakers notes)
- 1 slide foranalysis ofeach of the elements of the Diamond of National Advantage. (Hint: Be sure to explain both in terms of the country’s and the company’s abilities and attributes.) (4 slides, with speakers notes)
- A summaryof analysisof the forces that will help the organization succeed in the new country (1 slide, with speakers notes)
- A summaryof analysisof the forces that will hinder the organizations success in the new country (1 slide, with speakers notes)
- Leadership actions required to make the 4 adjustments identified by Burkus (2012). (Hint: Explain each of:
- Develop a global mindset,
- Develop sensitivity to cultural differences,
- Decentralize,
- Decide on the level of involvement) (1 slide, with speakers notes)
- A recommendationand rationale(1 slide, with speakers notes)
- A conclusion
- References
Support your Statements: Include citations in the speakers notes.
Format your citations and references according to APA guidelines.
