marketing plan

Each student will build a digital marketing plan for their selected company. This is an individual project that evaluates a digital marketing strategy of a company or organization. Students will need to carefully choose a company/organization and examine its website as well as other online components of the website organizations marketing efforts such as social media, search engine results, etc. The purpose of this assignment is to familiarize students with the marketing planning process and facilitate the hands-on application of marketing strategy development.