Marketing Systematic Sampling

Suppose that:

  • Population: N = 120 different brands [e.g., Brand #1, Brand #2, …, Brand #120]
  • Target sample size: n = 8 brands
  • Starting point is given: Brand #3

Question: Which 8 brands should we pick using systematic sampling?

Note: Please share both your answer and the solution procedure – a missing procedure will incur a deduction half credit.

AI Tool Usage Policy

  • Strict Prohibition: The use of AI tools, including but not limited to ChatGPT, is unequivocally prohibited for all assessment activities outlined in this course.
  • Detecting Unauthorized AI Use: As part of our commitment to maintaining academic integrity, certain assessment activities will include questions deliberately engineered by AI to yield incorrect answers. These AI-infused questions serve as litmus tests to identify any unauthorized use of AI tools. Engaging in suspicious behavior, such as submitting an answer mirroring an incorrect AI-generated response, will trigger a comprehensive investigation for potential plagiarism.
  • Consequences of Plagiarism: If plagiarism involving AI-generated responses is confirmed, the outcome will be an F grade, reflecting a breach of academic integrity.