Overview and Main Objectives

Our Team

Our Mission

Product

Target market

Competition

Price

Place

Promotion

Conclusion

Group 3

Anna Lee – Group leader;discussing price and place

Kristine Lee – Group submitter; discussing promotion

Hector Zacipa – Discussing product

HyoBin – App designer; Discussing introduction

Our Mission

Tutor Me is bringing comfort and innovation to students who need help by allowing them to contact tutors near them through their phone.

The Product

“A bundle of physical, service, and symbolic attributes designed to satisfy buyers wants”

Tutor Me is a mobile app that helps students seek the right assistance for their classes from students within their campus

Also helps students earn money by tutoring other students

Product is easy and fun to use where app exchange students money for points.

Product continued

Target Market

“A group of people toward whom an organization markets its goods, service, or ideas, with a strategy designed to satisfy their specific needs and preferences”

Targeted towards college students

20.2 million students across the nation. Thats 4.9 million increase since 2000.

2015 class has the highest average loan debt per student.

Graph of Student Loan Debt

Competition

Tutors/Professors provided to you in the campus

Tutor.com

Sylvan learning center

The competition VS Tutor Me

The Competition

Scheduling is difficult

May not be in person

Limited time

Uncomfortable speaking to tutors or professors

Tutor Me

Flexible scheduling

Comfortable talking to fellow student

Can work online or in person

Time not as limited

Price

The App is free

Point system and cash back rewards

50 points per session

Minimum 500 points to cash it out

Redeem points toward tutoring sessions

Place

Tutor Me is available in Apple App and Google Play Stores

Mobile Marketing is the future!

Promotion

First time users will have free 50 points to try out one tutoring session

Encourage users to use again or at least tell friends to use it.

Marketing Tools

Used Facebook and wix.com to advertise app

Conclusion

Tutor Me will allow students to be comfortable about asking questions

No more hassle of trying to change your schedule so that you can have time to ask a professor.

Resources used

-Boone, Louis E., and David L. Kurtz. Contemporary Business. United Kingdom:

John Wiley & Sons, 2011. Print.

-Boone, Louis E., and David L. Kurtz. Contemporary Business. United Kingdom:

John Wiley & Sons, 2015. Print.

-"Different Types of Pricing Strategy." Business & Entrepreneurship. N.p., n.d. Web. 01 Nov. 2015.

-Martin, Chuck. SOCIAL NETWORKING USAGE AND GRADES AMONG COLLEGE STUDENTS (n.d.): n. pag. University of New Hampshire. Web. 5 Nov. 2015.

-Mobile Marketing Statistics 2015." Smart Insights. N.p., 22 July 2015. Web. 06 Nov. 2015.

-"Number of Apps Available in Leading App Stores 2015 | Statistic." Statista. N.p., n.d. Web. 04 Nov. 2015.

-"Social Media Statistics: How College Students Are Using Social Networking – See More At: Http://studybreakscollegemedia.com/2014/social-media-statistics-how-college-students-are-using-social-networking/#sthash.MglmUGJw.dpuf." Study Breaks Magazine. N.p., 7 Feb. 2014. Web. 6 Nov. 2015.

-"Smartphone Use by College Students [Infographic]." My Social Game Plan. N.p., 06 Dec. 2012. Web. 06 Nov. 2015.

-Kantrowitz, Mark. "Congratulations, Class of 2015. You’re the Most Indebted Ever (For Now)." Real Time Economics RSS. N.p., n.d. Web. 09 Nov. 2015.

-"Enrollment in Elementary, Secondary, and Degree-granting Postsecondary Institutions, by Level and Control of Institution, Enrollment Level, and Attendance Status and Sex of Student: Selected Years, Fall 1990 through Fall 2024." Enrollment in Elementary, Secondary, and Degree-granting Postsecondary Institutions, by Level and Control of Institution, Enrollment Level, and Attendance Status and Sex of Student: Selected Years, Fall 1990 through Fall 2024. N.p., n.d. Web. 09 Nov. 2015