Memo case for managerial economics

The excel file is to run a regression for the demand equation. I run the regression, the result is shown below. You don’t need the excel file.

Please use the following regression results for your analysis:

1. Favored TV

Q = -8.882+1.793*ln(Income)


Q = 11.988-0.207*ln(Income)

Use the above demand equations ( expressed in log) to get income elasticity and analyze the case.


Profit = TR -TC

Attach both your reply to the memo and your work before you hit submit.

Please reply to the Memo and attach your work