Assignment Specifications for Marketing Research Assignment

Professor Christine Miner

MKTG 3161

Principles of Marketing


Marketing Research

Pick a Topic! Pick one topic that interests you the most from the lists immediately below: Advertising

• What are the best forms of advertising for a small business, large business, government, etc.?

• Do an analysis of appropriate/recommended social media platforms and advertising mediums based on generational demographics, e.g. Gen X, Gen Y, Gen Z, Baby Boomers, Millennials, and Zoomers

• Analysis of your top five favorite advertising slogans and why they are your favorite

• Censorship in advertising, good or bad?

Consumer behavior • Emotional influence on consumer behavior

• Biggest influences on consumer decision making

• Methods to predict consumer behavior

• Influence of social groups on purchase intentions

• Consumer behavior and brand image

E-marketing • What is the most effective marketing method in the digital world and why?

• Is traditional marketing still relevant? e.g., television, radio, newspapers

• Newest trends in marketing and their effectiveness

Social Media Marketing • Social Media: A blessing or curse for society? Why?

• Is there a correlation to the emergence of social media and impacts to youth? Why or why not?

• The role of Influencers in marketing? e.g. microinfluencers.


• Marketing and Public Relations: what is the difference and what are the advantages/disadvantages of both?


DUE: 3/03/23 The paper should include the following: Format and References

• Be creative in design, but ensure all required information is included! Build something that you will be proud to present!

• Utilize three or more credible sources (primary and secondary). Utilize the MGA Library databases and reputable sources online. Note: Wikipedia is not a credible source and should not be included in your paper.

• Paper length 8-10 pages; including a title page and references page. • Proofread for grammar, spelling, and punctuation. Very important! • Plagiarized work will receive a zero (0).

Writing Organization

• Use headings, sub-headings, sub-sub-headings, etc. whenever you change the topic. Do not turn in a paper without headings, etc.

• Write paper using MLA format • Indent the beginning of each new paragraph. • Include a title page with the title of the project, your name, and any other

information you deem useful. • Do not write the paper using an outline format.

If you have any questions or problems, please notify me well in advance! Best of luck!