Start-up Business Plan

Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.

(In Continuation to the Assignment 1)

Write brief notes on the following objectives:

3. Products and Services (4 Marks)

a. Describe in depth your products or services. (Technical specifications)

b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

4. Marketing Plan (6 Marks)

a. Market Research- Why?

b. Market Research- How? Primary or Secondary Data?

c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the allimportant sales projection.


  • Describe the most important features. What is special about it?
  • Describe the benefits. That is, what will the product do for the customer?
  • Customer

  • Identify your targeted customers, their demographics
  • Competition

  • What products and companies will compete with you?
  • How will your products or services compare with the competition?
  • Strategy

  • Outline a marketing Strategy.
  • Promotion

  • How will you promote your Product?
  • What will be your promotional budget?
  • Distribution Channels

    How do you sell your products or services?

    Note: Use APA style of referencing