week 4 part 2

Please, work with a partner to analyze the following case and answer the questions.

Read the case, analyze to answer the questions, submit your responses in a written document (Word or PDF). We will explore this case further in a later assignment.

  1. Perform a competitor and consumer analysis.  What is the companys competitive advantage?
  2. What are some marketing plans that you would recommend for the company. Explain why.